Jicara Media in partnership with Braze invites you to an exclusive, intimate gathering of 8-10 senior marketing and digital executives — as well as other senior leaders who are passionate about and oversee the customer lifecycle — in Singapore for a roundtable lunch discussion.
The session will be led by an expert moderator and this will be an excellent opportunity for you to learn more and share insights around customer engagement, customer acquisition and retention. More details below can be found on the topics that we will be discussing at the roundtable.
The event will be held at PARKROYAL COLLECTION Marina Bay.
Consumer behaviour is changing rapidly; the martech stack and data governance are barely keeping up. One of the reasons for this lag is that while (mostly millennial and Gen-Z) consumers are comfortable across devices and platforms, brands’ back-end systems have not yet caught up. Siloes still persist between departments, and joining the dots across teams is a challenge.
Truly seamless omni-channel customer engagement requires a serious re-think of digital strategies across the martech stack. From legacy methods such as snail mail and in-store paper forms to SMS, email and in-app gamification, a unified, bird’s eye view of customer interaction is essential for optimal engagement.
This roundtable will bring together senior marketing and digital executives — as well as other senior leaders who are passionate about and oversee the customer lifecycle — across brands in Singapore.
We'll brainstorm on new approaches towards deep, personalised customer engagement - across devices; web and app platforms; and channels. It will address customer activation, acquisition, monetisation, and retention with data at the heart of the process.
By registering for this event, you agree that your personal data will be held by Jicara Media and shared with Braze and governed by their privacy policy. The Organizer reserves the final right to accept or reject any registrations.
All *attendees must be fully vaccinated to attend this event
*An individual is considered fully vaccinated if he/ she has been:
a) fully vaccinated, i.e. has received the full regimen of Pfizer-BioNTech/Comirnatry, Moderna or WHO EUL vaccines, with an additional two weeks for the vaccine to be fully effective, or
b) recovered from COVID-19, or
c) has obtained a negative result on a pre-event test taken in the past 24 hours before the expected end of the event.
Chye Yi En
GM, APAC & Director, Strategic Consulting, Braze
Rahul Joshi
Head of Content, Jicara Media
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies.
Jicara Media, headquartered in Singapore, comes with over three decades of B2B publishing and events experience, particularly in the enterprise technology space. The team behind Jicara Media has been responsible for launching and growing South-East Asia’s top B2B IT publications.
